- Review

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Healthy, homemade, trustworthy treats your thing? Then check out Wellybix, they are made by Alison in her County Durham home with ingredients fresh from her garden and of course taste tested by her adorable dog Welly.

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Olympian Worthy Dogs

- Media

Screen Shot 2016-08-05 at 19.27.15Can you believe the Olympics start today! It seems like only yesterday the preparation for the London games were taking place.  So to celebrate this I thought it would be cool to pay tribute to some inspiring dogs throughout history, who have achieved incredible, gold medal winning feats.

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Full on Feast with Guru Dog Food

- Review

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Ember has been on Guru’s Surf and Turf food for around 5 months now, you can check out why we love it so much here.  So when we found out that Guru were bringing out a new, grain-free flavour, we were pretty excited.

Full on Feast is literally a full on feast of duck, sea fish and vegetables.

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What Dogs Teach Us About Marketing

- Marketing

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Watch and Adjust

When training a dog, you have to watch constantly in order to correct or praise them straight away otherwise, due to their short attention span, they will have no idea what you’re talking about.  This is similar to analytics – what are your most popular pages clicked straight from your home page etc.  This works with social media too, you need to look immediately to see how effective your posts have been – they are usually available in an average stream for a maximum of 30 minutes.  Think about which type of posts are the most popular and have the most interactions.

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- Advert, Social Media

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Check out Purina’s adorable advert for their new #wearebetterwithpets campaign.


The aim of the campaign is to recognise and celebrate the benefits pets offer us as well as what we offer them, ultimately proving pets and people are better together.  It’s really simple join the movement, all you need to do is commit to do just one thing to help people experience the benefits of owning a dog or cat.  Not only will you be helping achieve a better future for pets and people, you will also join thousands of like-minded pet owners who are sharing their commitments.

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Beast + Babe 

- Review

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I first found out about Beast and Babe on an Instagram stalk last summer and I’ve been obsessed ever since. They create beautiful one of a kind artisan dog collars and leads, check out their website to see their full range, I guarantee you will find something perfect for you.  Beast and Babe’s founder Kelsie and her adorable muse Yogi created this amazing company to celebrate the magic between beasts and babes as a way to show their unique relationship “modern, wild, and full of good vibes.”

Not only do they create amazing dog goods, they also give back. 10% from each purchase goes to their partnering charity Peace Animals which helps to spay and neater abandoned dogs.

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Affiliate Marketing

- Marketing, Social Media

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What is Affiliate Marketing?

Affiliate marketing is  a commission based arrangement between a company and an influencer, where the referring site receive commission based on sales.  Commission is usually earned on a pay-per-click method which measures the effectiveness of a site in generating revenue – typically for every 100 outbound clicks generated.

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Guru Dog Food 

- Review

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In an attempt to stop Ember acting like a kid on smarties, the vet’s words not ours, we decided to change Ember from puppy food to a fully fledged adult diet. I hadn’t heard a lot about Guru, but I had seen a bit of hype on social media so I was interested to try it out, the team at Guru were more than happy to send a sample which, went down a treat.

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Puppies vs Kittens in Marketing

- Advert, Marketing

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You might naturally think that cats are the best animal to incorporate into your marketing campaign, what with all the famous cat memes and campaigns – ‘Grumpy Cat and ‘Cats in Bread’ to name just two.

But are you scratching up the wrong post thinking kittens are the way to go, instead images of puppies have become far more popular than kittens, with 62% more puppy pictures downloaded.  This figure is based on paid images downloaded from Adobe Stock in 2015.   It must be the puppy dog eyes, but whatever it is, it seems to be working in Marketing.

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