GDPR | What We Need To Know

Posted in Digital
on April 15, 2018
On the 25th May 2018, The General Data Protection Regulation (GDPR) will replace the Data Protection Act 1998 as law. GDPR will introduce tougher fines for non-compliance and give individuals more say over what companies do with their personal data.

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New Additions | Digital Marketing

Posted in Digital
on April 15, 2018

I’ve always wanted Led Astray to be a place of compassion and inspiration, I love writing about Ember, sharing our favourite products and adventures as well as sharing my cruelty-free journey. These are massive passions of mine, along with making a difference and digital marketing and I want to include these on this blog too. I hope to share inspiration for individuals, ethical businesses and charities who are a working towards making a difference.

I want to help create a more ethical, sustainable and therefore happy digital world. Ethical marketing can help businesses help their customers make conscious decisions while delivering results which are genuine and moral. Conscious consumerism is on the rise and the digital world is exploding too, so now is the perfect time to align the two.

Ethical and sustainable marketing is more than just a strategy, it’s a compilation of practices highlighting the ways products and services benefit social and environmental causes. Sustainable marketing works to market products based on their environmental benefits, while ethical marketing is a process of evaluating decisions from both a business and moral perspective.

Through implementing these practices, ethical and sustainable marketing can help businesses share their conscious products and services while delivering genuine results.

 

Wellybix

Posted in Dog Life
on April 7, 2018

Healthy, homemade, trustworthy treats your thing? Then check out Wellybix, they are made by Alison in her County Durham home with ingredients fresh from her garden and of course taste tested by her adorable dog Welly.

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Surviving the First Night

Posted in Dog Life
on April 2, 2018

The first night with your new addition is the first and hardest hurdle in your new relationship.  Not only is their new home a completely new surrounding, with new people and new smells, it is probably the first time they have ever been alone.

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Tails Tasties Unboxing

Posted in Dog Life
on March 25, 2018

Tails Tasties is a new non-subscription box filled with tasty, all natural treats.  Featuring brands such as Lily’s Kitchen, Pooch and Mutt and Billy and Margot I was really excited when I found out about Tails Tasties on Instagram.  Check out their website here and treat your pooch to a treat box. Here’s what we received in our box (Ember loved it).

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Peach and Pooch

Posted in Dog Life
on March 18, 2018


When I first saw Pooch and Peach on Instagram, I fell in love, both with Emily’s cute and unique designs and her adorable Duck Tolling Retriever, Margo.

All of the designs are hand drawn and the accessories are handmade in Yorkshire and are exclusive to Peach and Pooch. Emily sources only the best supplies to ensure all of the products are the highest quality they can be. I can vouch for that, these products are strong and hardwaring, whilst also being soft and comfortable.

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Wind Powered Web Hosting | The Environmental Impact of Web Hosting

Posted in Digital, Green Spirit
on March 11, 2018

Wind Powered Web Hosting

Being a total newbie when I started this blog, I signed up to hosting from a well known web hosting platform thinking nothing of it, but towards the end of last year I found out so much more about the real impact of web hosting.

I had no idea the environmental impact website hosting could have, but the millions of sites on the internet running on fossil fuels are rivalling massive industries as major contributors to global carbon emissions. I was pretty horrified to find out I was contributing to this. A website is essentially a bunch of files including the HTML, images, posts etc which are stored on a ‘server’. This then serves the website files to website visitors, so paying a company to store these files on their serves is hosting. In order to keep the website online 24 hours 7 days a week for website visitors from all over the world, these computer servers must stay online 24/7 too.

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Top Collar Box

Posted in Dog Life
on March 4, 2018

Top Collar Box

Top collar are a fortnightly or monthly subscription box which contain a pack of homemade, tasty dog treats. With flavours including bangers and mash, fish pie and full English breakfast, the doggy chef, Sophie hand makes the treats with love and care.

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Organic Barkery Treats

Posted in Dog Life
on February 24, 2018

Organic ingredients and dog treats sounds like the perfect combination, right? That’s where Organic Barkery come in. These home baked treats are made with fresh and natural ingredients which have many benefits including helping with dogs breath, skin and general overall health.

As a family run business, it’s very clear how important dogs health are to the team at Organic Barkery.  Their treats are totally unique and exciting, paying homage to most loved classic British biscuits including custard creams, bourbons and jammy dodgers.

Ember was very excited to get sent three exciting bags of treats; jammy dodgers, chocolate chip cookies and peanut butter and banana bears (you guessed it, Ember’s favourite).

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Cruelty Free and Animal Testing 101

Posted in Cruelty Free
on February 18, 2018

Cruelty Free and Animal Testing 101

When I first decided to go cruelty-free I did a lot of research.  This helped me find out exactly what animal testing involves, identify which brands were really not testing on animals and ensure that I remain cruelty-free as it is such an inhumane and unnecessary process.

 

What does Cruelty-free mean?
Cruelty Free means a company conducts no tests on animals in the process of making their products.  this includes the finished product, ingredients used and if it is required by law. Continue reading