My Top Digital Marketing Posts Read In 2018

Posted in Digital
on December 29, 2018

This year I found my passion for SEO and I have been obsessed with it ever since. From reading articles, listening to podcasts and watching webinars, I have tried to digest as much information as I can — whilst also putting into practice what I have been learning.

I’m very much at the start of my career, and there is still a lot more for me to learn, but I am very excited to continue improving my knowledge and practical skills.

I also want to start sharing my digital marketing journey a little on here too. So, to celebrate, I wanted to collate a list of some of the top articles I have read over the last year;

Top SEO Articles

The amount of SEO articles out there is pretty overwhelming, and for someone just starting out, I felt like I needed to read them all. But over time I have discovered the styles I like reading and the sites I like to follow. Here a some of my favourites I have read this year.

15 Site Architecture Tips for Performance SEO – Zyppy

How to Build Category Pages that Rank + Convert 10x Higher – Zyppy

SEO Friendly Pagination – Search Engine Journal

Technical SEO In The Real World – Search Engine Land

Google Javascript Rendering Secrets – Deepcrawl

How To Get The Most Out of Pagerank and Boost Ratings – Distilled

Getting the Most out of Google Chrome for Technical SEO – Traffic Think Tank

URL, Crawling and Pagerank Fundamentals – State of Digital

A Crawl Centered Approach to Content Auditing – State of Digital

PWAs and SEO – Aleyda Solis

HTTP — HTTPS Migration Checklist – Aleyda Solis

E-commerce SEO – Ahrefs

29 Best Free SEO Tools – Ahrefs

A Simple (But Effective) 31‐Point SEO Checklist – Ahrefs

Technical SEO Checklist – Cognitive SEO

Three Pillars of SEO – State of Digital

Top 36 SEO Insights – Search Engine Journal

Algorithm Analysis in the Age of Embeddings – Blind Five Year Old

Internal Link Optimisation with TIPR – Kevin Indig


Top Analytics/Tracking Articles

When it comes to Google Analytics and Google Tag Manager the advice out there (again there is a lot) can sometimes be confusing and contradictory. I once again found myself feeling like I needed to read all the best practice advice and would read three different articles on the same piece of tracking. There are so many sites offering instructions in various ways, which is great, as everyone’s learning style differs. Personally, I have found step by step guides with images or short videos work the best for me.

Enhanced Ecommerce Guide – Simo Ahava

Understanding Lookup Table Variable – Optimize Smart

Common Google Tag Manager Mistakes – Analytics Mania

Common Google Analytics Mistakes – Deepcrawl

Google Analytics Global Site Tag Guide – Optimize Smart

Marketing Dashboard Templates – State of Digital

Tracking Scroll Depth Through GTM – Loves Data

Google Analytics: Why Metrics and Dimensions Matter – Seer Interactive

Google Analytics: Questions To Ask About Your Data – Seer Interactive


Top Self Development Articles

Along with increasing my digital marketing knowledge and skills, something I else I have started to work on is my personal development. Specifically for me, this is around confidence and imposter syndrome and it’s so important to remember that a lot of people have also been through it and can share their experience and advice.

Growing SEO Knowledge – State of Digital

Introverts Guide to Public Speaking – State of Digital

Women in Technical SEO – Rachel Costello

Good SEO Habits – Search Engine Journal

SEO Passion – Search Engine Journal

12 Areas of SEO Knowledge You Must Master to be Successful – Search Engine Journal

How to Stop Imposter Syndrome – Tiffany DaSilva


Top Digital Marketing Guides

I’ve also come across some amazing guides this year, which have been so beneficial in helping me increase my knowledge. The time and effort that has been put into creating these is so evident and the content within is invaluable.

SEO Starter Guide to Google Search Console – Seer Interactive

Screaming Frog Guide – Seer Interactive

Continuous SEO Framework -Content King

International SEO Whitepaper – Deep Crawl

Site Speed Performance Whitepaper – Deep Crawl

Site Architecture Whitepaper – Deep Crawl

100+ Google SEO Success Factors Ranked – Zyppy

E-commerce SEO Guide – Bigcommerce


My Favourite People to Follow

I have been really getting into using Twitter more recently and follow some amazing people, it’s a great platform to find out tips and keep up to date with any industry news.

John Mueller – @JohnMu

Barry Adams – @badams

Rachel Costello – @rachellcostello

Britney Muller – @BritneyMuller

Aleyda Solis – @aleyda

Jamie Alberico – @Jammer_Volts

Oliver Hearsum – @OliDigital 

Ashley Berman Hale – @BermanHale

Hannah Thorpe – @hannahjthorpe

Lukasz Zelezny – @LukaszZelezny

Fili Wiese – @filiwiese

Barry Schwartz – @rustybrick

Kameron Jenkins – @Kammie_Jenkins

Alexis Sanders – @AlexisKSanders

Sam Marsdon – @sam_marsden

Dawn Anderson – @dawnieando

Jennifer Hoffman – @_JHoff

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