I’ve always wanted Led Astray to be a place of compassion and inspiration, I love writing about Ember, sharing our favourite products and adventures as well as sharing my cruelty-free journey. These are massive passions of mine, along with making a difference and digital marketing and I want to include these on this blog too. I hope to share inspiration for individuals, ethical businesses and charities who are a working towards making a difference.
I want to help create a more ethical, sustainable and therefore happy digital world. Ethical marketing can help businesses help their customers make conscious decisions while delivering results which are genuine and moral. Conscious consumerism is on the rise and the digital world is exploding too, so now is the perfect time to align the two.
Ethical and sustainable marketing is more than just a strategy, it’s a compilation of practices highlighting the ways products and services benefit social and environmental causes. Sustainable marketing works to market products based on their environmental benefits, while ethical marketing is a process of evaluating decisions from both a business and moral perspective.
Through implementing these practices, ethical and sustainable marketing can help businesses share their conscious products and services while delivering genuine results.