When I first decided to go cruelty-free I did a lot of research. This helped me find out exactly what animal testing involves, identify which brands were really not testing on animals and ensure that I remain cruelty-free as it is such an inhumane and unnecessary process.
What does Cruelty-free mean?
Cruelty Free means a company conducts no tests on animals in the process of making their products. this includes the finished product, ingredients used and if it is required by law.