I’ve always wanted Led Astray to be a place of compassion and inspiration, I love writing about Ember, sharing our favourite products and adventures as well as sharing my cruelty-free journey. These are massive passions of mine, along with making a difference and digital marketing and I want to include these on this blog too. I hope to share inspiration for individuals, ethical businesses and charities who are a working towards making a difference.
I want to help create a more ethical, sustainable and therefore happy digital world. Ethical marketing can help businesses help their customers make conscious decisions while delivering results which are genuine and moral. Conscious consumerism is on the rise and the digital world is exploding too, so now is the perfect time to align the two.
Ethical and sustainable marketing is more than just a strategy, it’s a compilation of practices highlighting the ways products and services benefit social and environmental causes. Sustainable marketing works to market products based on their environmental benefits, while ethical marketing is a process of evaluating decisions from both a business and moral perspective.
Through implementing these practices, ethical and sustainable marketing can help businesses share their conscious products and services while delivering genuine results.
Tails Tasties is a new non-subscription box filled with tasty, all natural treats. Featuring brands such as Lily’s Kitchen, Pooch and Mutt and Billy and Margot I was really excited when I found out about Tails Tasties on Instagram. Check out their website here and treat your pooch to a treat box. Here’s what we received in our box (Ember loved it).
When I first saw Pooch and Peach on Instagram, I fell in love, both with Emily’s cute and unique designs and her adorable Duck Tolling Retriever, Margo.
All of the designs are hand drawn and the accessories are handmade in Yorkshire and are exclusive to Peach and Pooch. Emily sources only the best supplies to ensure all of the products are the highest quality they can be. I can vouch for that, these products are strong and hardwaring, whilst also being soft and comfortable.
Being a total newbie when I started this blog, I signed up to hosting from a well known web hosting platform thinking nothing of it, but towards the end of last year I found out so much more about the real impact of web hosting.
I had no idea the environmental impact website hosting could have, but the millions of sites on the internet running on fossil fuels are rivalling massive industries as major contributors to global carbon emissions. I was pretty horrified to find out I was contributing to this. A website is essentially a bunch of files including the HTML, images, posts etc which are stored on a ‘server’. This then serves the website files to website visitors, so paying a company to store these files on their serves is hosting. In order to keep the website online 24 hours 7 days a week for website visitors from all over the world, these computer servers must stay online 24/7 too.
Organic ingredients and dog treats sounds like the perfect combination, right? That’s where Organic Barkery come in. These home baked treats are made with fresh and natural ingredients which have many benefits including helping with dogs breath, skin and general overall health.
As a family run business, it’s very clear how important dogs health are to the team at Organic Barkery. Their treats are totally unique and exciting, paying homage to most loved classic British biscuits including custard creams, bourbons and jammy dodgers.
Ember was very excited to get sent three exciting bags of treats; jammy dodgers, chocolate chip cookies and peanut butter and banana bears (you guessed it, Ember’s favourite).
When I first decided to go cruelty-free I did a lot of research. This helped me find out exactly what animal testing involves, identify which brands were really not testing on animals and ensure that I remain cruelty-free as it is such an inhumane and unnecessary process.
What does Cruelty-free mean?
Cruelty Free means a company conducts no tests on animals in the process of making their products. this includes the finished product, ingredients used and if it is required by law.